Blog

Why Is Swedish Candy So Popular? Here's Why America Can't Get Enough

Here's why millions of Americans are discovering that Swedish candy isn't just different—it might completely change the way you think about candy.

What Is Swedish Candy? The Complete Guide for First-Time Buyers

Discover why Swedish candy—from Pick & Mix and Bubs to softer gummies and cleaner ingredients—has become one of America's fastest-growing food trends.

Simpler than ever: No tariffs, lower shipping, faster candy

Let's be clear: All Goodis orders are handled and shipped directly within the United States. Everything is just smoother, easier, faster — and sweeter.

What Your Favorite Candy Secretly Reveals About Your Personality

Taste isn’t random. It’s connected to personality traits. So let’s have some fun with it (with real science in the background).

Video interview: Goodis Featured in Better-For-You Candy Trends

Goodis was featured in Snack & Bakery discussing better-for-you candy trends and why Swedish candy stands out for U.S. retailers.

The U.S. is phasing out dyes – Swedish candy is already ahead for you

The U.S. is moving to phase out several synthetic food dyes. If you run a store, it’s a perfect moment to stock up on Swedish candy in bulk.

Dark Picks: The Swedish Sweets You Have To Try This Black Friday

This Black Friday, skip the boring sweets. Discover Sweden’s boldest candies: salty licorice, chocolate, and skulls. Shop online and ship anywhere in the U.S.

Based on Your Zodiac Sign – Here’s The Swedish Candy You Should Try

Just in time for Halloween, we went full zodiac mode and matched each star sign with its perfect candy from our pick‑and‑mix collection.

PRESS RELEASE: Goodis goes global – now delivering candy across Europe

After a successful launch in the U.S. last November with receptions beyond expectations, Goodis is now taking the next big leap – into Europe.

Swedish Candy has never used HFCS – Here’s Why That Matters

Coca‑Cola plans to drop HFCS for cane sugar in the U.S.—but Swedish candy has been HFCS-free all along. Discover the sweet difference with Goodis.