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Article: Dark Picks: The Swedish Sweets You Have To Try This Black Friday

Swedish candy in black and white with the text "Black Friday" and a map of USA with the American flag.

Dark Picks: The Swedish Sweets You Have To Try This Black Friday

Black Friday is coming — and this year, we’re taking it literally.

At Goodis, we’re spotlighting Swedish sweets that don’t just taste bold — they look bold, too.  If you’re an American looking to shop Swedish candy online, here’s your perfect match: candy with depth, contrast, and a little bit of mystery.

What makes a “dark pick” candy?

In Sweden, bold doesn’t mean sour. It means salty, licorice-infused, and intensely rich.
It also means chocolate, deep berry flavors, and foam textures that melt in your mouth.

This list celebrates the Swedish candies that aren’t afraid of the dark — and yes, they ship fast anywhere in the U.S.

1. Bubs Raspberry & Licorice Foam Skulls

Swedish candy in the shape of a skall, half black and half pink.

Half sweet, half savage.

These iconic Swedish skulls are soft, foamy, and hit you with a blend of sweet raspberry and bold licorice. A gateway candy for anyone curious about the “black” side of Swedish candy culture.

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2. Bubs Raspberry Licorice Skulls

A piece of Swedish candy in the shape of a skull, half in red and half in black, with the word "Bubs" in the front.

A firmer, chewier take on the same flavor combo.

Less foam, more bite — and even more attitude. For those who like their candy with a bit more edge.

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3. Salty Licorice Fish

Swedish candy in the shape of black fish with the text "Malaco" on top.

This is it — the boldest of the bold.

If you’re new to salty licorice (salmiak), get ready. These fish are pure, powerful, and unapologetically Nordic. Not for the faint of heart — but a must-try for the adventurous.

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4. Big Milk Chocolate

Marabou chocolate wrapped in yellow with blue, white, red and brown details.

Not everything dark has to be licorice.

This oversized milk chocolate bar is smooth, creamy, and a perfect palate cleanser between saltier picks. Think of it as your Swedish chocolate base layer.

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5. Dubble Milk Chocolate

Marabou Milk Chocolate wrapped in mainly yellow, but with blue, brown and red details.

Double the chocolate, double the indulgence.

This one’s for people who usually skip gummies altogether and go straight for the good stuff. A deeper, richer flavor that still keeps things sweet.

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6. Milk Chocolate Oreo

Chocolate from Marabou with Oreo taste, wrapped in mainly yellow and blue, with red and brown details.

Oreo meets chocolate in a full-bodied bite.

This is what you hand to someone who “doesn’t like licorice” but still wants to be part of the dark candy crew.

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So… why do Swedes love this stuff?

In Sweden, candy isn’t just sweet. It’s salty, sour, strange, rich, and really personal.
Every Swede has a favorite licorice. And yes, people are known to argue about it.

This diversity in flavor — especially the strong black licorice varieties — makes Swedish candy culture completely different from the typical U.S. experience.

If you’re tired of sugar bombs and artificially-colored blobs, it might be time to taste something real...

Try our best-sellers →

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