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A purple bag of Swedish candy standing on a round table.

About

“Hey! When you get here next week, you know what to bring!”

That was a standard phrase when we grew up in Sweden, ready to travel abroad to see family and friends. Everyone wanted the same thing from our little country in the North.

Some wanted the sweet ones, some the sour ones. Some preferred the salty, others the gummy bears. Aunts loved chocolate. Uncles demanded licorice. They all had one thing in common. Their wish was the same:

Swedish candy. “Goodis”.

Goodis is an American company founded by three candy lovers. Two of us were born and raised in Sweden. Growing up on the streets of Stockholm, it soon became clear to us that Swedish candy was something else, with no GMOs, no corn syrup, no artificial ingredients.

It is no coincidence that “lördagsgodis” (candy on Saturdays) is every child’s favorite moment of the week. And many years ago, “fredagsmys” (coziness on Fridays) was added as an extra piece to the Swedish cultural puzzle.

Swedish candy became even more popular – but not just in Sweden.

One of our friends from abroad is a New Jersey-born American. “You know what to bring” was his standard phrase too. We sure knew. But why settle with bringing it for only a few? Why not bring the best candy in the world to the best country in the world, all the time?

That’s why the three of us founded Goodis – your American online store of original Swedish candy. We’re giving you a taste of sweetness, colorful candy of the highest quality all the way to your doorstep.

Enjoy your Swedish candy. We're always near you.

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