Skip to content
GoodisThe Goodis logo.

Cart

Your cart is empty

Article: Top 5 Bubs Candy Flavors (You Can Actually Get in the U.S.)

Top 5 Bubs Candy Flavors (You Can Actually Get in the U.S.)
BUBS

Top 5 Bubs Candy Flavors (You Can Actually Get in the U.S.)

If you’re wondering which BUBS candy flavor to try first, our current Goodis pick is Wild Strawberry & Pomegranate. It combines BUBS’ soft foam texture with a fruity, lightly tangy flavor that works especially well for first-time buyers.

Our top five BUBS flavors: Wild Strawberry & Pomegranate, Sour Octopus, Tutti Frutti Rhombs, Dizzy Skulls, and Banana Caramel.

Best BUBS flavors at a glance

Rank BUBS candy Taste Texture Best for
1 Wild Strawberry & Pomegranate Fruity, lightly tangy Soft foam First-time BUBS buyers
2 Sour Octopus Bright and sour Chewy Sour-candy fans
3 Tutti Frutti Rhombs Tropical, fizzy Chewy Fruit-forward candy fans
4 Dizzy Skulls Bubblegum-style sweetness Chewy Classic colorful BUBS
5 Banana Caramel Banana and caramel Soft foam Sweet-candy fans

How we ranked them

This is an editorial Goodis ranking, not a scientific test. We based it on our team’s tasting experience, recurring customer feedback, flavor balance, texture and how approachable each candy is for someone trying BUBS for the first time.

What is BUBS candy?

BUBS is a Swedish candy brand best known for colorful foam and gummy candy with distinctive shapes, soft textures and sweet, sour and licorice flavor combinations. If you want to sample several varieties at once, our Bubs Mix is the easiest place to start.

A piece of Swedish candy in the shape of an oval, in yellow and brown, with the word 'Bubs' in the front.

5. Banana Bubs

We'll start with a classic.

Soft, chewy, and full of that nostalgic foam texture, Banana Bubs are one of the OGs in the Bubs family. They combine sweet banana flavor with a melt-in-your-mouth bite that’s instantly addictive.

Why people love it:

- Sweet, simple, and satisfying

- Foam texture that’s unique to Swedish candy

- 100% vegan and free from gelatin

Try it: Banana Bubs at Goodis

A piece of Swedish candy in the shape of a a pink and blue skull, covered in sugar.

4. Bubs Dizzy Skulls

If you want contrast, look no further.

Dizzy Skulls are a colorful BUBS favorite with a sweet bubblegum-style flavor and a satisfyingly chewy texture.

Why people love it:

- Pink and blue - always a great mix!

- Iconic skull shape (aka candy shelf clout)

- Big in both Sweden and TikTok candy drops

Try it: Dizzy Skulls at Goodis

A piece of Swedish candy in the shape of a rhomb, in green and yellow, coated in sugar.

3. Tutti Frutti Rhombs

Yes, they’re as fun as they sound.

These little diamond-shaped treats come in tropical tutti frutti flavor, coated in a fizzy sour sugar that gives you a kick in the best way. Plus, the shape is just satisfying.

Why people love it:

- Tropical flavor that stands out

- One of the most aesthetic candies for videos

- Distinctive tropical flavor with a fizzy coating

Try it: Tutti Frutti Rhombs at Goodis

Three pieces of Swedish candy in the shape of an octopus, in yellow, green and pink, coated in sugar.

2. Sour Octopus

Don’t be fooled by the cute look — this one packs a sour punch.

Each octopus comes with delicious flavors plus a fizzy sugar coating. It’s one of the most playful, bold, and fun to eat Bubs candies on the market.

Why people love it:

- Simply colorful and tasteful

- Eye-catching and fun for unboxing or gifting

- Great if you love a strong sour kick

Try it: Sour Octopus at Goodis

A piece of Swedish candy in the shape of an oval, in two shades of pink, with the word 'Bubs' in the front.

1. Wild Strawberry & Pomegranate

A fan favorite for a good reason — these oval-shaped Bubs are bursting with juicy strawberry and pomegranate flavor, with that signature soft foam texture and a sour sugar kick.

They’re sweet, fruity, and just a little tangy — perfect for anyone who wants a flavor that’s both bold and refreshing.

Why people love it:

- Juicy, natural fruit flavor

- A softer sour that doesn’t overpower

- Soft foam texture with a bright two-tone look

Try it: Wild Strawberry & Pomegranate Bubs at Goodis

A mix of Swedish candy from Bubs in different colors and shapes, such as skulls, rhombs, ovals, and octopus, coming out of a purple bag with 'Goodis' in the front.

Can’t decide? Try the Bubs Mix

Our Bubs Mix includes all the favorites — and some hidden gems. Perfect if you're new to Bubs or want to send someone the ultimate candy gift.

Order the Bubs Mix here

Where to buy Bubs candy in the U.S.

If you’re craving that real Swedish candy experience — without flying to Stockholm — Goodis has your back.

Goodis imports Swedish candy and ships orders across the U.S. from New Jersey. Vegan and gluten-free options are available; check each product page for ingredients and dietary details.

Shop the full Bubs candy collection today.

More posts

The Swedish Candy Boom: 120M TikTok Views and Sold-Out Shelves

The Swedish Candy Boom: 120M TikTok Views and Sold-Out Shelves

At Goodis, we live and breathe Swedish candy. But you don’t have to take our word for it. Let’s look at the actual numbers behind the rise.

Read more
Not Just Bubs: The U.S. Is Falling for All Kinds of Swedish Candy

Not Just Bubs: The U.S. Is Falling for All Kinds of Swedish Candy

If you're running a store and already stocking, you're on the right track. But it's not just Bubs. America has caught on to the rest of the Scandinavian candy shelf.

Read more