
Top 5 Bubs Candy Flavors (You Can Actually Get in the U.S.)
If you’re wondering which BUBS candy flavor to try first, our current Goodis pick is Wild Strawberry & Pomegranate. It combines BUBS’ soft foam texture with a fruity, lightly tangy flavor that works especially well for first-time buyers.
Our top five BUBS flavors: Wild Strawberry & Pomegranate, Sour Octopus, Tutti Frutti Rhombs, Dizzy Skulls, and Banana Caramel.
Best BUBS flavors at a glance
| Rank | BUBS candy | Taste | Texture | Best for |
|---|---|---|---|---|
| 1 | Wild Strawberry & Pomegranate | Fruity, lightly tangy | Soft foam | First-time BUBS buyers |
| 2 | Sour Octopus | Bright and sour | Chewy | Sour-candy fans |
| 3 | Tutti Frutti Rhombs | Tropical, fizzy | Chewy | Fruit-forward candy fans |
| 4 | Dizzy Skulls | Bubblegum-style sweetness | Chewy | Classic colorful BUBS |
| 5 | Banana Caramel | Banana and caramel | Soft foam | Sweet-candy fans |
How we ranked them
This is an editorial Goodis ranking, not a scientific test. We based it on our team’s tasting experience, recurring customer feedback, flavor balance, texture and how approachable each candy is for someone trying BUBS for the first time.
What is BUBS candy?
BUBS is a Swedish candy brand best known for colorful foam and gummy candy with distinctive shapes, soft textures and sweet, sour and licorice flavor combinations. If you want to sample several varieties at once, our Bubs Mix is the easiest place to start.

5. Banana Bubs
We'll start with a classic.
Soft, chewy, and full of that nostalgic foam texture, Banana Bubs are one of the OGs in the Bubs family. They combine sweet banana flavor with a melt-in-your-mouth bite that’s instantly addictive.
Why people love it:
- Sweet, simple, and satisfying
- Foam texture that’s unique to Swedish candy
- 100% vegan and free from gelatin
Try it: Banana Bubs at Goodis

4. Bubs Dizzy Skulls
If you want contrast, look no further.
Dizzy Skulls are a colorful BUBS favorite with a sweet bubblegum-style flavor and a satisfyingly chewy texture.
Why people love it:
- Pink and blue - always a great mix!
- Iconic skull shape (aka candy shelf clout)
- Big in both Sweden and TikTok candy drops
Try it: Dizzy Skulls at Goodis

3. Tutti Frutti Rhombs
Yes, they’re as fun as they sound.
These little diamond-shaped treats come in tropical tutti frutti flavor, coated in a fizzy sour sugar that gives you a kick in the best way. Plus, the shape is just satisfying.
Why people love it:
- Tropical flavor that stands out
- One of the most aesthetic candies for videos
- Distinctive tropical flavor with a fizzy coating
Try it: Tutti Frutti Rhombs at Goodis

2. Sour Octopus
Don’t be fooled by the cute look — this one packs a sour punch.
Each octopus comes with delicious flavors plus a fizzy sugar coating. It’s one of the most playful, bold, and fun to eat Bubs candies on the market.
Why people love it:
- Simply colorful and tasteful
- Eye-catching and fun for unboxing or gifting
- Great if you love a strong sour kick
Try it: Sour Octopus at Goodis

1. Wild Strawberry & Pomegranate
A fan favorite for a good reason — these oval-shaped Bubs are bursting with juicy strawberry and pomegranate flavor, with that signature soft foam texture and a sour sugar kick.
They’re sweet, fruity, and just a little tangy — perfect for anyone who wants a flavor that’s both bold and refreshing.
Why people love it:
- Juicy, natural fruit flavor
- A softer sour that doesn’t overpower
- Soft foam texture with a bright two-tone look
Try it: Wild Strawberry & Pomegranate Bubs at Goodis

Can’t decide? Try the Bubs Mix
Our Bubs Mix includes all the favorites — and some hidden gems. Perfect if you're new to Bubs or want to send someone the ultimate candy gift.

Where to buy Bubs candy in the U.S.
If you’re craving that real Swedish candy experience — without flying to Stockholm — Goodis has your back.
Goodis imports Swedish candy and ships orders across the U.S. from New Jersey. Vegan and gluten-free options are available; check each product page for ingredients and dietary details.

