Top 5 Bubs Candy Flavors You Can Get in the U.S. (2025)

Bubs candy is no longer just a Swedish secret. With TikTok trends, candy hauls, and YouTube taste tests blowing up, Bubs has become a global obsession — especially among fans looking for vegan, Red40-free, and crazy flavorful candy.

But with so many types, foams, and fruity shapes, where do you even start?

That’s where we come in.

At Goodis, we import authentic Bubs Swedish candy and ship it fast across the U.S. — from iconic skulls to fizzy rhombs.

And to help you build your perfect candy box, we’re ranking the top 5 Bubs flavors (based on customer faves, taste tests, and our own candy addiction).

Let's go!

A piece of Swedish candy in the shape of an oval, in yellow and brown, with the word "Bubs" in the front.

5. Banana Bubs

We'll start with a classic.

Soft, chewy, and full of that nostalgic foam texture, Banana Bubs are one of the OGs in the Bubs family. They combine sweet banana flavor with a melt-in-your-mouth bite that’s instantly addictive.

Why people love it:

- Sweet, simple, and satisfying

- Foam texture that’s unique to Swedish candy

- 100% vegan and free from gelatin

Try it: Banana Bubs at Goodis

A piece of Swedish candy in the shape of a a pink and blue skull, covered in sugar.

4. Bubs Dizzy Skulls

If you want contrast, look no further.

Dizzy Skulls are Bubs’ boldest combo — half raspberry, half licorice, all punch. The chewy texture make these a go-to for serious candy heads.

Why people love it:

- Sour + sweet + salty = unmatched flavor balance

- Iconic skull shape (aka candy shelf clout)

- Big in both Sweden and TikTok candy drops

Try it: Dizzy Skulls at Goodis

A piece of Swedish candy in the shape of a rhomb, in green and yellow, coated in sugar.

3. Tutti Frutti Rhombs

Yes, they’re as fun as they sound.

These little diamond-shaped treats come in tropical tutti frutti flavor, coated in a fizzy sour sugar that gives you a kick in the best way. Plus, the shape is just satisfying.

Why people love it:

- Tropical flavor that stands out

- One of the most aesthetic candies for videos

- Vegan and allergy-friendly

Try it: Tutti Frutti Rhombs at Goodis

Three pieces of Swedish candy in the shape of an octopus, in yellow, green and pink, coated in sugar.

2. Sour Octopus

Don’t be fooled by the cute look — this one packs a sour punch.

Each octopus comes with delicious flavors plus a fizzy sugar coating. It’s one of the most playful, bold, and fun to eat Bubs candies on the market.

Why people love it:

- Simply colorful and tasteful

- Eye-catching and fun for unboxing or gifting

- Great if you love a strong sour kick

Try it: Sour Octopus at Goodis

A piece of Swedish candy in the shape of an oval, in two shades of pink, with the word "Bubs" in the front.

1. Wild Strawberry & Pomegranate

A fan favorite for good reason — these oval-shaped Bubs are bursting with juicy strawberry and pomegranate flavor, with that signature soft foam texture and a sour sugar kick.

They’re sweet, fruity, and just a little tangy — perfect for anyone who wants a flavor that’s both bold and refreshing.

Why people love it:

- Juicy, natural fruit flavor

- A softer sour that doesn’t overpower

- Vegan, Red40-free, and gorgeous to look at

Try it: Wild Strawberry & Pomegranate Bubs at Goodis

A mix of Swedish candy from Bubs in different colors and shapes, such as skulls, rhombs, ovals, and octopus, coming out of a purple bag with "Goodis" in the front.